Shu Uemura Rouge Unlimited Lipstick Review

Shu Uemura Rouge Unlimited Lipstick

I recently got a wonderful package from Shu Uemura, and it contains five shades of the Shu Uemura Rouge Unlimited lipstick range! I was so stoked because I love Shu Uemura lipsticks (especially their packaging!), and the colors were so bright and fun.

These newly reformulated lipsticks come in 38 shades and are supposed to be very moisturizing despite their super opaque and intense color payoff.

Check out my Shu Uemura Rouge Unlimited Lipstick review and swatches below!

Disclaimer: These products were generously provided for consideration, however all opinions expressed are unbiased and of my own. No monetary payment was received for this review.



As I mentioned earlier, these come in 38 shades, specifically 34 colors and 4

Here are the swatches of the colors I received:

Shu Uemura Rouge Unlimited Lipstick Swatches

WN 225 is a pale, baby pink. This has a sheerer finish than the others and has a less buildable opacity.

WN 237 is a bright, hot pink with berry tones.

CR 321 is a bright, neon coral. This is also a bit sheerer.

OR 551 is a bright, orange-red.

RD 164 is a true red with warm undertones.



My favorites are the WN 237 and CR 321. I like the WN 237 in its full opacity, but I like the CR 321 only lightly dabbed around the lips and blended out with a finger. In its full opacity the CR 321 looks too neon-bright, almost like an orange Stabilo highlighter, which I don’t like, but dabbed lightly it gives a very beautiful, orange tint to the lips.

In terms of color payoff, the red RD 164 is definitely the most opaque one in first swipe. The OR 551 and WN 237 is also pretty intense at first swipe.



The formula of these lipsticks somehow vary. WN 225 and CR 321 somehow feel a bit more balmy and waxy, thus very moisturizing but not that opaque (which I honestly like).

However, RD 164 is very creamy and buttery that it feels almost slippery when being applied, this makes it a bit more difficult to apply without lip liner. It sometimes even bleeds a little bit, and it was difficult to get a precise, sharp line along the lips, but the color itself is sooooo incredibly intense.

In general, I’m very happy with the formula because they feel so comfortable on the lips and they certainly don’t dry them out. However, with the lighter colors, I find that they do cling on to dry patches when they’ve sheered out throughout the day, so I’d have to make sure my lips are properly scrubbed before applying these.



I have only worn WN 225, WN 237 and CR 321 out and about, and WN 225 lasted only about 2-3 hours before fading in patches. I don’t know why but lighter colors tend to do that on me! However, WN 237 lasted for more than 6 hours which is amazing for a bullet lipstick that feels moisturizing on the lips. More importantly, it did not fade out in patches. It sort of fades out gradually and softly.

I felt like CR 321 could last longer but since I only had a thin layer on, it only lasted for about 4 hours – but for a sheer tint I think that’s pretty good!

As for the other two shades, I have a good feeling they should last a long time, given their super intense color payoff!



I have always loved Shu Uemura’s lipstick packaging – I love how futuristic it looks, and I love that it comes with a clear cap so I can easily tell which color it is.



Will I be grabbing more shades? Absolutely. I can’t wait to try the more boring, neutral, MLBB (my lips but better) shades that I usually go for.

I love the non-drying formula, the intensity of the darker shades, and of course the packaging!


AVAILABLE FROM: Shu Uemura ($31), David Jones AustraliaSephora Australia (A$45)




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